http://www.mattlautnercattle.com/
RAIDS
Revision- Club calves are the best to show, Lautner cattle
has a lot to offer, Lautner cattle has many winners form its herd
Arrangement- Showing what it is and when very clearly, shows
calves from the bull and then useful information
Invention- Splitting wood (bull name Chopping Wood), what I’m doing on that
date, rednecks/lumberjacks (the picture)
Delivery- Flyer, colorful, flashy, noticeable
Style- Informational, business like, selling strategy, uses
language that catches the attention of someone looking for show calves
This flyer is clearly meant for people who are looking for
cattle to show. The usage of the information and names of some of the most used
and top performing bulls in the country brings the attention to anyone in the
cattle industry. Personally, this flyer does a good job and drawing people into
looking at cattle from Matt Lautner and even has me considering buying calves
from him.
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