The Significance of a Name

After spending a lot of tim e at cattle shows and sales over the past few weeks, I have realized that the name of a farm or an animal has a lot of significance. When certain names come up in conversation with people in the cattle industry, wether it be a farm name like Upstream Ranch or a breeder like Matt Lautner or a bull like Monopoly, people always know who or what you're talking about. 

For some people, showing and raising cattle is their life. All they do is work with cattle. These are the people that have put time and money into making a statement with a particulate name. The name of a farm or a bull is something that you want people to remember. You want it to stick in their minds. It is a marketing tactic that is used by many people. The name Monopoly for a bull for instance is one that everyone in the cattle industry knows. Its easy to remember and has a significance to a childhood game played by many people. It is truly unforgettable. 

So as I think about what I name my cattle, I try to pick names that will be memorable to people. In this way, I can create a base for a good market for my farm and be able to get people to talk about it.